Las Nereidas is an Argentine mother tinctures brand — concentrated plant and fungi extracts with powerful healing properties, developed by an Ayurvedic doctor and a natural health practitioner. Lion´s mane, ashwagandha, and beyond. Working as Cruz Studio, we developed the brand identity — colour palette, typography, and illustration. I designed and built the website, then took the brand into their social media, generating AI imagery and writing captions that feel as considered as the products themselves.