Fichí
Fichí is an Argentine jewellery brand — cool, feminine, considered. When the founder came to me, the brand had great bones but needed clarity. The palette and typography weren't doing the work justice. I redesigned the logo and adapted the packaging. The priority was order and longevity over trend — something that would feel right for years, not just a season.
Brand Identity / Packaging / Email Marketing — Argentina, 2021– 2024
